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There was no founding vision, no deep-seated belief that what we were doing would save the world.”īut things began to get more serious when the researchers decided to apply for funding through ’s AI Impact Challenge “on a lark' to bring satellite data into their work, according to McCormick. “We started it for fun,” McCormick said, in what is a very nerdy definition of a good time. What became Climate TRACE started out as a student project led by McCormick at the University of California, Berkeley, aimed at tracking emissions data from power plants. Google’s charitable arm - and Eric and Wendy Schmidt’s philanthropic venture Schmidt Futures are also helping to get Climate TRACE’s efforts off the ground. John Doerr has endorsed it, and Gore is a founding member and donor along with partners at his firm, Generation Investment Management. “We thought that was essential for anyone to trust us,” founding member Gavin McCormick told Protocol.Ĭlimate TRACE’s mission may seem like a tall order, but it’s one that a number of big names in tech believe in.

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The coalition of researchers and tech companies is leaderless and unincorporated, and its data is completely free and public. At a time when accountability is lacking at the international and company levels, the effort could be just what’s needed to bend the emissions curve.Ĭlimate TRACE began as a student project aimed at tracking emissions using AI and satellites. The goal of the coalition, founded by Gore and others, is radical transparency that could be used to hold big and small polluters alike accountable. Or as Al Gore put it in a recent conversation with Protocol, “There’s an old saying in the business world, ‘You can only manage what you can measure.’” And up until now, measuring who was emitting what and when was nearly impossible.Climate TRACE, though, is trying to change that by tracking greenhouse gas pollution around the world using satellites, machine learning and other tech. Please take a minute to look through the pictures of the venue in the various sections of the website and you’ll see what we mean.You can’t reduce carbon emissions if you don’t know where they’re coming from. There’s no other venue is Wisconsin anything like Liquid, and it’s certainly true in our case that a picture is worth a thousand words. We are also proud to have hosted a wide variety of holiday parties and corporate events for Madison’s top tech companies as well as being a phenomenal location for other special events ranging from wedding receptions to not-for-profit fundraisers.

In addition, every UW school semester we host more large (200+ guest) private UW student parties than all of the other venues in town COMBINED. We’ve been proud to present many of the Top 50 DJ’s in the world including Avicii, Hardwell, The Chainsmokers (3x), Dillon Francis (3x), Ookay (3x), Zomboy, Duke Dumont, Rusko, Adventure Club (2x), GRiZ (2x), Morgan Page (2x), Slander (2x), 3LAU (2x), Snails, Madeon, NGHTMRE, Thomas Jack, Cash Cash (2x) as well as live music acts ranging from EOTO (2x) to Mike Stud (2x) & Waka Flocka Flame (2x). Over the past few years, Liquid has become nationally recognized as one of the top college town Electronic Dance Music (EDM) venues anywhere in the country. With our state of the art sound and stage lighting systems, beautiful club-like interior decor and affordable VIP options (that are Madison-priced vs Chicago/New York/LA) - Liquid is a great place to see a show or to celebrate your next special occasion in style!

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Just as movie theaters are evolving into offering higher end customer experiences – so too are music venues. Liquid is, simply put, a unique example (outside of major cities on the east and west coasts) of the “next generation” in live music venues.

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